The Surprising Success (and Failures) of Wholesale Accounts
What I’ve learned from selling to wholesale accounts and the surprise I didn’t expect.
Balancing Work and Life: Strategies for Entrepreneurial Wellness
How to balance work and life as an entrepreneur
These are Magic Shorts
Before America Ferrera delivered her iconic “Barbie” monologue she was showing us the magic pants of “Sisterhood of the Traveling Pants.” Now we have our own magic shorts with PHNX.
The value of a pelvic floor PT postpartum
I learned the hard way not to ignore your pelvic floor
Getting back in shape - the challenges of postpartum fitness
The challenges of working out postpartum
Balancing Motherhood and Business
The challenges and reality of balancing motherhood and business.
Are these maternity shorts or not?
Running shorts that don’t look like maternity shorts - shorts that move + grow in all seasons of life.
What’s different about Serena shorts 2.0?
What we updated on the design for Serena Shorts 2.0
What does it take to design a new product?
What does it take to create a product from start to production to ready to sell?
The best and hardest parts of running a business
What are the best and hardest parts of running a business? Hint: they’re the same.
You should sell leggings! and other great ideas
How we choose what products to make and why we’re not ready to make leggings…yet!
Getting into stores
Did I try to charge salestax tax to a wholesale client? Yes, yes I did.
The shorts are here!
What happens when covid delays cause your product to ship while you’re on your honeymoon?