It all started with an email…

PHNX began as a ‘what if’ question. What if clothes were designed to move with you - no matter your season of life?

PHNX began with an email and an Instagram post. I had an idea for shorts that would allow women to stay active in all seasons of life - including pregnancy and postpartum. I told myself if I sold 50 shorts via preorder over 2 weeks I would keep going.

I sold over 100 pairs in the first 24 hours…