Stories from PHNX
Are these maternity shorts or not?
When I started PHNX, my goal was to create clothes that could move + grow with a woman in any season of life. At the time, most of my friends...
Are these maternity shorts or not?
When I started PHNX, my goal was to create clothes that could move + grow with a woman in any season of life. At the time, most of my friends...
We're in FORBES!
I’ve primarily used this blog as an account of building this business - the ups, the downs, and the how tos. There is now one day that stands out. The...
We're in FORBES!
I’ve primarily used this blog as an account of building this business - the ups, the downs, and the how tos. There is now one day that stands out. The...
What's different about Serena Shorts 2.0?
What’s different about Serena shorts 2.0? Mar 6 We’ve received lots of great feedback since we first created Serena shorts and have listened when you said you had ideas to...
What's different about Serena Shorts 2.0?
What’s different about Serena shorts 2.0? Mar 6 We’ve received lots of great feedback since we first created Serena shorts and have listened when you said you had ideas to...
What does it take to design a new product?
When I first had the idea for PHNX, I had no idea how to create my own product. I had never heard of a tech pack and had no idea...
What does it take to design a new product?
When I first had the idea for PHNX, I had no idea how to create my own product. I had never heard of a tech pack and had no idea...
Serena Shorts 2.0
I’m writing this post from my living room and it feels surreal to sit here and look at our new shorts. The process to redesign, reorder, and restock these shorts...
Serena Shorts 2.0
I’m writing this post from my living room and it feels surreal to sit here and look at our new shorts. The process to redesign, reorder, and restock these shorts...
The best and hardest parts of running a business
It’s been a wild couple of weeks since we received the loan. We’ve facing supply chain issues, uncertainty with factories, and a recession. We also had a photoshoot for our...
The best and hardest parts of running a business
It’s been a wild couple of weeks since we received the loan. We’ve facing supply chain issues, uncertainty with factories, and a recession. We also had a photoshoot for our...