PHNX

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Serena Shorts 2.0

I’m writing this post from my living room and it feels surreal to sit here and look at our new shorts. The process to redesign, reorder, and restock these shorts has taken over a year, but many times it has felt much longer. As I was waiting for the shorts to arrive, I laid in bed many nights thinking and wondering how they would turn out - just like I did when I was waiting on the first round of shorts. Despite many samples, testing, etc there is just nothing like having the final product in hand. All of the dreaming, scheming, and planning has come together to create a product I’m really proud of.

When I started PHNX, Covid was still a new idea, this was a “crazy dream”, and I told myself if I sold 50 pairs in 2 weeks I would keep going with the dream. The fact that I now have ordered a 2nd round of thousands of shorts is nothing short of incredible to me.

I’m feeling overwhelmed with gratitude for each person who has purchased shorts, crop tops, and tank and each person who has shared our story. You’ve built the foundation for years to come and I can’t wait to continue this journey with you.