When I started PHNX I had a dream to create a pair of shorts that would work for women in all seasons of life, including pregnancy and postpartum. As a runner, I know shorts can make or break a workout, but I also watched friends struggle to find shorts that would work in different seasons of life and all different sports. So I decided to create my own shorts. I told myself, “If I sell 50 pairs of shorts in 2 weeks then I’ll keep going.” I sold 100 pairs in the first 24 hours.